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EC Newsletter #66

Greetings from a not so sunny Gisborne and welcome to a new EC Newsletter.

Welcome to new subscribers on the mailing list - I hope you get some great ideas for your web projects from these newsletters - don't forget to forward them to your friends.

The past Newsletters can be found here; our contact details are below as is the unsubscribe information at the bottom.

Where were you when you heard...?

Increasingly social media is playing a huge role in where we source information from.

The recent flood events in the North Island of NZ and the death of Osama Bin Laden are two examples where I got notified of events before the “mainstream media” of radio, tv or newspapers.

So what does this mean for your business…?

Firstly I’m sitting at my desk and have access to the thoughts of (at last count – Facebook friends: - 693, Twitter follows: - 237, LinkedIn connections: - 141) lets call it around a thousand people.

I saw the news develop about road closures in the Hawkes Bay and how the press conference happened as if I was there – because some of my social media connections were there or were plugged in and watching.

Here’s the key part - some of those people came into your place of business this last month, last week, maybe today…! And may have told me about the experience – just like they told me about the big news stories they witnessed.

If they didn’t have a nice experience with your organisation I may already know of it – and so do their friends too… Think about that.

Secondly

Some of those thousand people are your targeted potential customers even though they may not have purchased from you – yet…

Just as I can read their thoughts when they share them – they can read my postings too.

As with any social event (such as a business networking breakfast or business after 5) you don’t run up to someone and start to “sell” your product or services to them – you start a conversation about what they do, where they are from and perhaps what they think of something that could be a mutual interest.

Business use of social media is a conversation in the same way – it’s the ability to find some common ground and perhaps to position you as knowledgeable, fun and interesting – so that at some time in the future if that person was looking at services such as you provide you’re on the short list – and in with a great chance.

Thirdly

How many testimonials have you read (or maybe received in your business) that really give a good idea of the quality of the experience that you may receive in the future?

Perhaps the testimonial is short or just has “we had a great time” style comments without being specific or noticeably from a real person.

When someone says something in their Facebook wall or Twitter feed you can get a sense of “context” because you can see that person is currently on holiday – or because that person has gone out of their way to mention the great experience they have received.

This kind of social testimonial means much more then a short comment in a hard copy book because of that context.

Not involving your business in social media is missing out on a great opportunity to listen to what people are saying about your business and perhaps start to influence potential customers into your business.

For more information about social media see the other newsletters available here.

I’m doing a series of three seminars in Rotorua with the Rotorua Chamber over May, June & July – details available here: -

SEO Flyer.pdf

Register on http://www.rotoruachamber.co.nz/

Bonus Tool:

www.delicious.com/RussellHolland

I’ve talked about Delicious before – it’s a great way to record and access your bookmarks from anywhere – and in this case it’s a great way for me to share with you some great business resources.

You could start to use it and share your business / industry specific resources to your social media friends too…

Do you need EC Toolset Training...?

It is available every second Tuesday at 9:30am via Webinar.

There is no cost to this - it would be great to see you along...

A Webinar is a seminar via the web - and all you need is to have some speakers on your computer and register to be given the link to click a few minutes before the time of the webinar.

More information at www.e-c.co.nz/help/webinars.asp

We've also archived these newsletters at www.e-c.co.nz/news/

That's it for now - please do let us know what you think of the newsletter - and of the ec toolset and thanks for your business...!

Cheers and thanks again
Rus

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