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ec Newsletter #10

Gudday from Gisborne,

Do you really know what your clients want...? How about your web site visitors - we've seen over the past few newsletters that visitors arrive with a question - do you know which questions the visitors arrive with most...?

Today's topic:
Getting Feedback from web visitors

Let's look at using fill-in forms to ask for feedback - and to position yourselves as experts in your respective fields.

Having a web site that doesn't answer the questions that visitors arrive with is a waste of money - and with so many other web sites out there your visitors won't stay long if they think the answer to their question cannot be found on your site.

Knowing more about your visitors means that you can create new content targeted to those people that otherwise were leaving your web site.

You can create new products or services on the basis of the feedback you receive from visitors that fill in the forms and you can better display all those great credibility building "quality statements"

Using several fill in forms on a single web site makes really good sense - rather than having a generic form for all products or services if you have a single form for a single product or service you can tailor the questions that you ask to the specific product or service.

In this way you can demonstrate the depth and breadth of knowledge about the product or service easily - and perhaps also ask for information that the visitor hadn't thought of or use it to "upsell" the visitor.

So for a wedding caterer you may have questions like:

"Other Services Available:

Wedding Cars
Uniformed Waiting Staff
Table Displays
Embossed Wedding Guest Book
Individual Personalised Place Settings"

 

You can also have a fill in form prompt for new products or services - use this on a news page or new products page to say something along the line of:

"Help us provide new products or services - please indicate below if you have an interest in the product or service listed"

And then go on to detail the new products or services. This wouldn't be a commitment to provide the services but a great way to gauge the level of interest.

The E-C Toolset provides unlimited numbers of fill in forms and the form content as well as getting emailed to you is also available as a downloadable spreadsheet file so you can use the spreadsheet tools to manipulate the information.

If you need help in setting forms up then please feel free to contact us on the contact numbers below...

Bonus Tool

www.oxfamunwrapped.org.nz

Ever wanted to buy someone a goat...? Or a couple of Chooks...?

This site allows you to donate various amount of money to purchase items of very real use for the worlds needy.

We'll be using this site instead of Christmas gifts this year - we'll let you know what we decide to buy...!


Bonus "Bonus Offer"

We need new clients for the rest of this year...! Who do you know that needs a new web site that really works...?

If you refer a new client to us until the end of December we'll give you (and them) six months of free web hosting when we launch their new web site - just ensure that they let us know you referred them...

If you like these newsletters then please do forward it onto a friend...

Have you seen the E-C Help section lately...?

It is available at www.ectoolset.com/help/

We've also archived these newsletters at www.ectoolset.com/news/That's it for now - please do let us know what you think of the newsletter - and of the e-c toolset and thanks for your business...!

Cheers and thanks again
Rus

Websites:
www.ec2.co.nz
www.RussellSays.com
www.linkedin.com/in/russellholland
https://twitter.com/ecwebsitesnz
ec on Facebook

0800 866 5738
Phone +64 6 867 7660
Fax +64 6 867 7143
info@ectoolset.com

 

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