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ec Newsletter #5

Gudday from Gisborne,

Welcome to the next e-c newsletter to all the existing friends and customers and a very warm welcome to all new subscribers.

This Newsletter goes out every second Tuesday and unsubscribe details are at the bottom.

Feel free to pass this on if you think it contains value.

Feature Article

Making the most of testimonials...

Are your visitors gaining trust when they visit your website or do they feel isolated from you and unsure if you deal with their peer group...?

Testimonials are the answer for your website - they can engage with visitors and reinforce the high values that you provide for your customers.

Research has shown that people generally distrust the web sites they visit until they find several trust factors (those things that reinforce the trust rather than take the trust away).

Missing out on any of the trust factors may mean visitors act on the negative factors rather than the positive messages.

If too many people are visiting your web site and not converting into sales or enquiries it could mean they don't trust you enough to make contact or to buy.

Converting visitors into raving fans directly adds to your bottom line - which means more income for you - and a growing ever larger fan base becomes your virtual sales force letting potential new customers just how good you are.

Having a page with some testimonials is a great start - this can include names, locations and what people have said.

This reinforces the geographical areas that you service and can add to some of the information about your services.

This can be improved in several ways - adding a photo has been shown to improve the relationship angle as you can see the quote is from a real person - especially if they are shown holding the product or using the service.

Adding context is great way to improve the worth of a testimonial - tell the full story about the pain the client had - and how you removed it.

Expand the testimonial into a case study and add pointers back to the various products or services that the clients talks about in the case study.

These pages are great search engine bait too - so make sure you use all the nice search engine friendly words that you can.

With the E-C Toolset you can add as many pages as you want too - and we are to help if you need some guidance on how to add new pages and make them search engine friendly...

End Feature Article

Upcoming Event...

21 Tips Every Website Owner Needs to Know

Subjects include...
The Future Web Now, Email & Spam, Domain Names, Planning a Web Project, Choosing a Web Designer, The Best Web Content, Website Marketing & Promotion.

August 5th at Distinction Rotorua Hotel
Corner of Fenton and Sala Streets

Two sessions - come to either...
1pm to 4pm
or 5.30pm to 8.30pm

Cost: $10 per person
RSVP by Friday 01 August 2008
If you are registered and unable to attend, please contact Amy,
07 349 8357
support@rotoruachamber.co.nz

To register click on the following link:
www.rotchamber.co.nz/chamberevents/chamber_events.asp.

Bonus Tool

Have you seen the E-C Help section lately...? It is available at www.ectoolset.com/help/

We’ve also archived these newsletters at www.ectoolset.com/news/

Look out for:- We'll be launching a new e-community portal for our customers where I'll post new article content as well as useful links, eBooks and ultimately training videos too.

Free Gift

Here's a great book about Adwords - one of the better ones I've found you can download it from the links at top right of www.RussellSays.com

That's it for now - please do let us know what you think of the newsletter - and of the e-c toolset and thanks for your business...!

Cheers and thanks again
Rus

Websites:
www.ec2.co.nz
www.RussellSays.com
www.linkedin.com/in/russellholland
https://twitter.com/ecwebsitesnz
ec on Facebook

0800 866 5738
Phone +64 6 867 7660
Fax +64 6 867 7143
info@ectoolset.com

 

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