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ec Newsletter #38

Greetings from sunny Gisborne!

Welcome to new subscribers on the mailing list - I hope you get some great ideas for your web projects from these newsletters - don't forget to send us your feedback and comments.

The past Newsletters can be found here; our contact details are below as is the unsubscribe information at the bottom.

Want to know more about Social Media, Web 2.0 and Webinars...? See my new business for a free webinar every Monday and Friday - see www.MondayMorning.biz for the Web 2.0 webinar and other online business training & resources.

It’s time to update the “look” of your Web site…

How do you decide to update the look of a web site…? Will the money spent on a new look be well spent…? Will the results that you are getting from the web increase if you change the look…?

The answer is simple – a new look web site will easily increase the effectiveness of an existing web site.

A web site can get tired and if you have had the current look of your web site for over 2 years there are some very compelling reasons to update the site with a new look.

There are a number of expectations that users have now that they didn’t have a year or so ago – web sites should be easy to use, simple to navigate around and more importantly be linked in with the many social media platforms available.

With more people getting used to interacting with web sites for banking, online auctions and using many of the growing number of web based online tools – the demand for your web site to work like the online tools is growing.

If your web site doesn’t work like the users expect – they will find a web site that does – which could be your competitor.

Having a new public face to your web site that uses all of the new tools will ensure that your visitors interact with your web site more and that they get more engaged with the web site.

We sometimes refer to the new fashion of web site looks as being “web 2.0 like” as many of the online tools available to use follow a similar layout and look.

I often talk about being “web centric” with your online marketing and that means using lots of the new social media tools to point people to your web site.

The current web 2.0 “look” for a web site has a large bold colour band across the top with nice and clear “calls to action” in quite a large font.

The home page would have a main statement of “what you do” and “who you do it for” – as well as more text for search engine bait down the page.

Typically there would be 3 or 4 large primary navigation buttons for key areas on the top of each page within the web site as well as secondary sub navigation on the side of the page.

We use a mechanism from www.addthis.com to remind web site visitors about the social media tools that they use and to track the click throughs to the various social media tools for each site.

We also suggest using real people photos in the web site – especially if these are of your team members - as this helps “humanise” the web site – and after all, people buy off people.

The EC Toolset has been designed to easily update an entire web site with a new look and having a new look for your web site is an ideal opportunity to check the search engine optimisation of the web site too.

We can create a suggested new look for your web site typically within 2 or 3 business days and have it working with the signed off new look within the week.

We can update any logo’s or brands that are new for your business at the same time and also include links to any blogs or other social media content that you are creating.

If you would like us to quote for a new look for your web site - please click here to contact us

A selection of recent looks

(and a preview of the new ec look coming soon!)

Bonus Tool

www.tineye.com

Tineye is a reverse image search engine – you can use this to find any images on the web that look like yours or that have been directly lifted from your web site.

It’s a great way to check to see of any of your product photos have been stolen – or if any pictures of your staff have been mis-used.

You can either upload a photo from your computer to check or you can use an image link and cut & paste that into the tool.

Easy Business Success

Here’s a wonderful new marketing resource I strongly recommend you subscribe to. (And it won’t cost you a single cent.)

It’s called Easy Business Success and it’s by my good friend and marketing expert Graham McGregor

Each edition of Easy Business Success covers proven(and easy to use) strategies to boost your sales and profits.

Here are just some of the ideas you’ll learn in the first few volumes:

  • How to have a ‘completely unfair business advantage’ over every one of your competitors without cutting prices.
  • How to boost sales in as little as sixty seconds
  • How to attract brand new clients the lazy way with ‘info marketing magnets’
  • The magic power of the dripping tap to create new clients
  • How to create an avalanche of brand new profits in less than five days
  • And many more field tested strategies to quickly improve your business results.

To subscribe to Easy Business Success just go to

www.easybusinesssuccess.com

Special Bonus Gift:

Graham is a fanatic on giving clients ‘added value’ bonuses.

So if you subscribe now you will also get a complimentary copy of his 33 page special report called Smart Business Volume One. This easy to read booklet has 25 proven strategies to quickly create new clients and profits for any business. And it’s yours at no charge just for subscribing to Easy Business Success.

I recommend you check this out now

www.easybusinesssuccess.com

FREE e-c Toolset Webinars

Free E-C Toolset training Webinars - see www.ectoolset.com/help for date and times.

We have training webinars on alternate Tuesdays to the newsletter so they next one at 9:30am on Tuesday 24th of November.

This is in a question and answer format – if you’d like to come long please register on the web site and let us know ideas of what you would like us to cover.

Headphones with a microphone works best to participate but you can simply use your computer speakers and type questions in through the keyboard.

The format of the new E-C Toolset training Webinars is for you - our users - to run the session.

We want to know what you are finding hard to do using the toolset - and we'll step you through how to do it the best most time effective way.

We'll also be taking notes about what you are asking - and will look to improve the process - if there's a better way of achieving the end results - lets all work towards it...!

So do please make the time - we'll try and have these free webinars every two weeks (except where I end up having travel commitments - but I'll be training up the guys to take my place) - and we'll also look at having one after hours every so often - so let us know if you are keen - but can't make it to the 9:30 am webinars.

And if you don't know what a Webinar is - come along every Friday to our "Webinar about Webinars" - everything you need to know about how to participate in a Webinar - and how to hold your own...!

As always - email rus@ectoolset.com with any comments or questions or feedback.

Also as everyone talks with clients - tell them we have the sessions every Tuesday - it's on the off week with the newsletter - so one week newsletter - next webinar and so on...

Have you seen the E-C Help section lately...?

It is available at www.ectoolset.com/help/

We've also archived these newsletters at www.ectoolset.com/news/

That's it for now - please do let us know what you think of the newsletter - and of the e-c toolset and thanks for your business...!

Cheers and thanks again
Rus

Websites:
www.ec2.co.nz
www.RussellSays.com
www.linkedin.com/in/russellholland
https://twitter.com/ecwebsitesnz
ec on Facebook

0800 866 5738
Phone +64 6 867 7660
Fax +64 6 867 7143
info@ectoolset.com

 

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