Greetings from Gisborne!
Welcome to another EC Newsletter - "Hi" to everyone new on the list and I hope everyone's Easter went well with the traditional overdose of all things chocolate..
The past Newsletters can be found here our contact details are below as is the unsubscribe information at the bottom.
Today's newsletter is entitled:-
If you've got it - flaunt it...!
Leveraging the income on your web sit is a constant job â€“ getting people to visit and then act on the calls to action means a better return on your original investment and can turn a cost center into a profit center.
Your time is also expensive â€“ if youâ€™ve been following our other newsletters then you know how hot we are for using social media tools such as Facebook, Twitter and Blogs.
Do you let lots of people know that you are blogging or on Facebook or that you are tweetingâ€¦?
Weâ€™ve just seen the â€śtree-wareâ€ť version of the yellow Pages released in Gisborne â€“ and Iâ€™m afraid to say there are a couple of local businesses that havenâ€™t added their web site address.
This is a real fail as a web site can tell a potential customer so much more than a small block ad in print â€“ you should have your web site displayed on every printed advert that you create.
I know of several people who are starting to use Facebook, Twitter and Blogs â€“ and they donâ€™t have a link from their web siteâ€¦!
Again this is a fail as many users of social media would love to also find you on their platform of choice â€“ but if they arrive at your web site first â€“ how would they know you were active on the social media toolsâ€¦?
Having more traffic to your online efforts allows you to better engage with your visitors or get more click-throughs to your web sites call to action or setting yourself as a thought leader in your field.
If you have a â€śfront-of-houseâ€ť or office or retail space where customers come and visit make sure you have a sign on the wall that lets people know that you are using Facebook and to encourage them to friend you.
(Weâ€™ll soon have some of these available to purchase â€“ so stay tunedâ€¦!)
And of donâ€™t forget all these other places to ensure you have your web address: -
- Business cards
- Thank you cards
- Business forms (especially your â€śthank youâ€ť test on your invoices)
- Fax cover sheets
- Radio ads
- Print ads
- Yellow Pages
- Press releases
- As part of classified ads you place
- During any type of free media exposure
- Community sponsorships
- Local business directories
- Word of mouth â€“ To prospects and customers
- Sales literature â€“ especially â€śSpecial Reportsâ€ť
- Displays at your Chamber of Commerce or local group and association locations
- Displays at other businesses
- Cork boards at your grocery store, coffee shop, library, gym, etcâ€¦
- On promotional items (hats, t-shirts, magnets, pens, etcâ€¦)
- Your store window
- After-hours voice mail
- Event and conference signage
- Permanent outdoor signage
- On company vehicles
- On out-of-office company equipment
- On Company Uniforms
- Car door magnet
- Window Stickers or bumper stickers
- In Local Guest books
- Your number plate
Do you have any other ideasâ€¦? Let us know on Facebookâ€¦!
Let us know if youâ€™d like to know more about getting a fresh new look for your existing web site or if you would like to know more about web site marketing using social media tools.
Don't forget our free training every second Tuesday and do please reply to this email to let us know what you would like to cover in future newsletters,
I'm in Rotorua next Monday - and there's some space still available for the "Social Media for Real Business Returns" seminar - see the Rotorua Chamber of Commerce web site for more details...
Have a great week,